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EvolveCX
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Lead Generation with PPC

Grow Your Business Today

Getting Started with PPC

By targeting the most appropriate keywords, sophisticated techniques are ensured so a better-quality score can be achieved thus, lowering the bid. A logical structuring will be given to your account so that you don’t miss an opportunity. An extensive research is performed prior on your products and services in order to create the most effective PPC campaigns. Multiple ads are created to get the highest click through rates.

With continued research on customer search habits, ROI analysis, bid adjustments and reporting we assure ongoing measures are in place to achieve results. 

  • Cost Effective
  • Quick to Implement
  • Fast Results
  • Targeted Campaigns
  • Measurable Results
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Google Ads on Laptop

EvolveCX

Campaign Tracking & Reporting

Google Ads

We monitor and track campaigns continuously to gain insights on how our strategies are performing. We use the following as a base:

Over all number of clicks & CTR (clickthroughrate), which tells you howe active your copy is

Bounce rate and time spent on the landing page – both indicators of how active your engagement and call to action is

Goal conversions, whether it is a sign-up, a download, or a purchase; and

Return on investment, which shows how much revenue was generated from the PPC ad campaign.

All the above metric form part of our monthly reporting to clients

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Re-Marketing Strategies

Re-marketing may be done as part of a funnel strategy or as a standalone marketing strategy to control and direct traffic accordingly. It is one of the most effective strategies to funnel and directing traffic, as it promotes brand recall each time your visitors see your ad. Re-marketing also leads your audience back to your site when they are ready to complete a conversion goal.

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Webdevelopment

We Solve Real Problems

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Social Media​​

Using detailed information to your target audience, we build tailored social media strategies

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SEO

Unlike paid ads, you are not paying for each click you receive from Search Engines.

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PPC

Ads are only shown to people who search for the keywords  relevant to your products or service.

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Strategy​​

Partner with Evolve Cx to get the most out of your digital marketing strategy with live consultations.

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Web Design​

Take control of your brand image online and build long term relationships with your clients.

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Google my Business

Gain customers in a specific area. GMB can drive traffic to websites and physical locations.

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Our PPC Process

1

Planning

2

Research

3

Optimizing

4

Results

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What are the benefits of PPC Campaigns?

To meet the requirement of new business sales and lead generation, PPC can be taken into consideration, being one of the most productive measures. The advertisements will appear more prominently on the search engines, reducing your competition. As per the automated process, the relevance and the validity of your Ads are checked, and quality score is assigned. Identifying the cost-effective keywords that show business relevancy can be aligned as per your advertising budget, giving you a better ROI. The bidding system along with the quality score triggers the display of your advertisement and promotes your specialization enabling you not to miss any business opportunity.

To target the right audience, we choose keywords that users are likely to include in their queries when searching for your products and services. It’s a time consuming exercise, but absolutely necessary for a successful PPC campaign. While keyword research is one of the starting points for any campaign, it's a process that we revisit regularly to yield the best possible results for our clients.

We monitor and track campaigns continuously to gain insights on how our strategies are performing. We use the following as a base:

  • Overall number of clicks & CTR (click-through-rate), which tells you howe effective your copy is;
  • Bounce rate and time spent on the landing page - both indicators of how effective your engagement and call to action is;
  • Goal conversions, whether it is a sign-up, a download, or a purchase; and
  • Return on investment, which shows how much revenue was generated from the PPC ad campaign.
  •  

By completing a competitor and industry analysis, we can determine how your business stacks up against the competition. We will be looking at the following aspects:

  • Who is dominating the ad space and why?
  • Where can we improve on what your competitors are doing?
  • What strategies are they using?
  •  
 

This process allows us to identify threats that need to be addressed or opportunities we can take advantage of.